产品：飞利浦智能锁（全球运营中心，研发生产销售为一体） 上班时间：周末双休，8:30-18:00 工作内容： - 负责公司海外社交平台账户的建设、运营与维护，包括Instagram，Facebook，Twitter，YouTube，TikTok，LinkedIn, Pinterest等，通过社交媒体促进品牌认知，增加品牌美誉度，引起购买兴趣 - 把控品牌社交媒体整体策略与全年营销内容日历；挖掘和分析用户喜好、行业趋势、网络热点，结合公司品牌和产品策划优质创意内容，与设计创意团队成员沟通完成物料输出，与海外团队共同输出相关文案。 - 倾听用户声音，回复粉丝问题及反馈；搭建和经营海外用户社群矩阵，制造社区话题，打造社群氛围，提高粉丝活跃度； - 部分负责Facebook Ads/Tik Tok Ads等社交媒体的广告投放，以提高内容触达与粉丝关注，输出反馈基于社媒内容策略的数据分析报告； - 协助对社交媒体平台KOL的开发与联系，与KOL保持良好互动，策划执行基于社交媒体品牌帐号与KOL联动的社媒活动。 - 对各社交媒体平台数据进行整合监控分析，梳理运营流程和工作逻辑，定期输出社媒运营报告，不断优化社媒策略； 任职要求： - 本科及以上学历，有海外（美国）留学经历或者工作经历者优先； - 能够使用英文作为工作语言； - 有出海品牌社媒运营经验，熟悉海外社交媒体玩法与逻辑； - 富有创新力，对内容创意，设计审美有独到的见解； - 对消费电子/智能硬件产品有兴趣或有相关经验更佳； - 了解Facebook Ads/Tik Tok Ad/Twitter Ads等社交媒体广告投放平台操作，熟悉Hoot suite/Buffet等社交媒体管理工具，熟练使用Canva等轻型设计创意工具。 - **Overseas Social Media Operations Specialist** Job Description: - Build up and manage brand's social media profiles, including Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn, Pinterest, etc. Use social media to increase brand awareness and brand reputation. - Control the overall strategy of brand social media and the annual marketing content calendar; dig and analyze user preferences, industry trends, and online hotspots, plan high-quality creative content based on the company's brand and products; communicate with design creative team members to complete material output, and work with overseas teams to output related copy. - Listen to user feedback, reply to fan questions and feedback; build and manage user community, create community topics and improve fan activity; - Partly responsible for advertising on social media platforms such as Facebook Ads/Tik Tok Ads to increase content reach and followers, and output data analysis reports based on social media content strategy; - Assist in the development and contact of Influencers on social media platforms; plan and execute social media activities with social media influencers. - Integrate, monitor and analyze data from various social media platforms, sort out operational processes and workflow, and regularly output social media reports to continuously optimize social media strategies; Requirements: - Bachelor's degree or above, overseas (US) study or work experience is preferred; - Able to use English as a working language; - Have experience in brand social media operations and are familiar with social media; - Innovative, with unique insights into content creativity and design aesthetics; - Interested in consumer electronics/smart hardware products or have relevant experience is a plus; - Understand social media advertising platforms such as Facebook Ads/Tik Tok Ad/Twitter Ads, familiar with social media management tools such as Hootsuite/Buffet, and proficient in using design creative tools such as Canva.