PPC Manager, Amazon 绩效营销经理（美国亚马逊站内CPC广告投放） Wild Thinkers Welcome Thrasio is a next-generation consumer goods company reimagining how the world’s most-loved products become accessible to everyone. We acquire quality brands and use world-class expertise and data science to make existing products better or create new ones to meet customer needs. We’ve got huge goals, and every Thrasher plays an integral part in getting us there. That’s why we only bring on people who think positively. Who look out for the team. Who tell their egos to take a hike while they get the job done right. From the moment you become a Thrasher, we give you the freedom you need to take big swings and push what’s possible to get us there. And if you fail, it’s cool—we know you’ll grow spectacularly. What matters is that you’re helping impact millions of people around the world who use our products everyday. Because with every new spatula or pillow brand we grow, with every kitchen scale we develop, our goal is to provide people everywhere with what they need to make the most of every moment - ensuring that what gets delivered to their door delivers. The Role 岗位介绍： We are looking for an autonomous and motivated marketing professional to help us scale our paid advertising efforts on Amazon. Primary campaign types to be managed would be: Amazon Sponsored Product, Sponsored Brand, Sponsored Brand Video, and Sponsored Display. 我们正在寻找一位自主上进的营销专才，帮助我们提升亚马逊品牌的付费广告业务。负责管理的主要广告活动类型有：亚马逊赞助产品（SP）、赞助品牌（SB）、赞助品牌视频（SBV）和赞助展示（SD）。 Some Responsibilities Include: 岗位职责： 1)Management of PPC for your assigned brands to Revenue and Profit targets. 管理您对接品牌的PPC广告业务，实现收入及利润目标； 2)Comprehensive project management and execution of marketing campaigns across 30+ brands. 对接30个以上品牌，负责进行全面的项目管理、Campaign营销活动的执行； 3)Active participation in identifying new and improved processes that will result in continued improvement of Thrasio’s PPC best practices. 积极参与识别新的、改进的流程，持续改进Thrasio的PPC广告的最合适实践； 4)Tracking growth forecasts to ensure we achieve plan and recommending course correction, if off target. 追踪增长预测，确保实现计划，如果偏离目标，则提供建议进行改正； 5)Manage & optimize PPC advertising campaigns exclusively for Amazon. 管理和优化专门针对亚马逊的PPC广告营销活动； 6)Monitor keyword rank and implement marketing programs to maintain rank. 监测关键词排名，实施营销计划以保持排名； 7)Develop and maintain a professional knowledge of new or emerging trends within the Amazon and online shopping space. 掌握专业知识，了解亚马逊和线上消费领域内的新兴趋势； 8)Assume Leadership role in special projects as needed. 在需要时担任亚马逊PPC团队特殊项目的负责人； 9)Perform other duties as necessary or required. 履行其他必要或需要的职责。 What You Bring to The Party: 任职要求： 1)Minimum 3+ years’ experience in a proven paid, B2C customer acquisition environment running either Google Paid Search or Amazon PPC. 3年以上相关经验，熟悉谷歌付费搜索或亚马逊PPC领域，熟悉付费广告、B2C客户获取环境； 2)A strong financial / analytical background to support a test and learn approach while continually evolving and optimizing our marketing mix. 专业的财务/分析背景，支持测试和学习方法，同时不断改进和优化营销组合。