Responsibilities: 1. Responsible for all SEO strategies to ensure web content is optimized in order to rank for the all relevant keywords for the short and long term 2. Optimize web content via A/B tests (must propose and work with the developers/designers to implement these tests) 3. Measure and optimize performance for all online ads, including Google Adwords, Bing Ads, FetLife, etc. 4. Find new ad platforms to experiment with- track and measure tests to determine if an acceptable ROI is possible 5. Measure and optimize performance of sales through 3rd party platforms, like ********** 6. Provide creative ideas for content marketing – ability to create a content strategy that is engaging and effective (key metric for success is ROI). 7. Reach out to and build relationships with influencers to promote our products Requirements: 1. Demonstrated knowledge of using Google keyword tools to understand which keywords to target 2. Proven excellence with Google Adwords 3. Familiarity with A/B testing 4. Familiarity with Amazon’s Seller Central system 5. Good understanding of smart content marketing strategies which can produce ROI